Why Your Business Needs a Website

The Yellow Pages are dying.  Printed directories are going the way of the dinosaurs.  Why?  Because updating and distributing them electronically is immensely cheaper.  The power of the internet as a communication vehicle is astounding.  It is incredibly cheap.  You can have your site hosted for as little as $10 per month.

When people use the Yellow Pages, they have to flip through a book.  When they use a search engine, they type in a few words.  Their words are far more specific than the yellow pages categories.

Try to match that price in the Yellow Pages.

Why Your Business Website MUST have SEO

Nothing good happens until a sale takes place.

Consider that the web is made up of billions of pages.  How do people find what they are looking for?  They search.

When you are placing advertisements in a newspaper, you want them placed on the pages that your target audience reads. If you are considering advertising in magazines, you want publications that your target audience reads.  If they don’t read it, you get no sales.

Search engine optimization is the process of discovering the way your target audience searches for content, and building your site accordingly.  Basically, you structure your website in such a way that the search engines associate your website with the searches performed by your target audience.

This technology allows tremendous customization, and let’s us zero in on the most profitable clients.

You Need to Focus on One Search Engine in Particular:  Google

Why Google?

Simple:

Source: StatCounter Global Stats – Search Engine Market Share

Got your attention?  Next check out How the Search Engines Work.

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