How to Get the Word Out, for Your Products, Services, or Ideas
USP’s are not easy to formulate. But if you’re working on one for an existing business, then I have a tip for you…
If your copy is hard to read, people won’t read it. It must be simple and clear. Here’s how to check if it is…
There are many ways to write copy that sells, but if you write like this, you aren’t going to sell anything…
Here are three basic rules from master copywriter John Caples on how to keep prospects interested…
Don’t lose them! Read this article to find out how to keep your prospects interested…
A sales page that fails to convert most likely fails for a very simple reason. In this post I tell you how to avoid making such a tragic mistake.
The headline is crucial: the ad for your ad. Here are five examples of great headlines.
Don’t like money? Then don’t read this article…
When it comes to buying, most people don’t think with their heads. You must take this into account when designing your campaigns…
Hey there, pal. Whatcha got there? Oh, a purple widgetizer….that’s nice. What are you selling them for? $395!? Outrageous! Why in the world would I want to spend that kind of money on this thing? For that kind of money, it better prepare my food, walk my dog, and talk to [...]
We’ve all had trouble getting started with something important. Here are a few tips for getting past inertia…
You can’t manage what you can’t measure. If you aren’t using direct marketing techniques, then you are throwing your money down the toilet.
If you are using the wrong appeal you’re going nowhere fast. There are four basic appeals. Which is right for you?
If you aren’t sure whether your ads are generating a sufficient return, they probably aren’t. Read about a common pitfall here…
Headlines just not pulling like you think they should? One or more of these words may be just the ticket…
