How to Get the Word Out, for Your Products, Services, or Ideas
Most copy is too much about the seller. People don’t care about the seller, they care about getting their problems solved.
Brainstorming is one of the oldest tricks in the book, and yet it is nearly useless unless these four rules are followed.
Here’s an example of a perfect USP. If you can come up with something this good, you’ll never have to worry about a shortage of business.
So you think your ad is clever? You better be careful with that. Clever probably isn’t what your market wants…
Sticker shock kills sales. Here I present a few ideas on how to avoid sticker shock.
Time out! If you can’t answer these questions, your business is dead in the water before you even leave port.
Don’t get so caught up in creativity. Ads are meant to sell. Use this checklist to keep yourself honest.
Identifying your Unique Selling Proposition will give you a leg up on your competition. But it’s not as easy as it sounds. Let’s take a look…
Trust is crucial in business as in life. In this article I discuss five ways to build trust with your client or customer base in order to improve your reputation.
Look before you leap! Here are three questions you need to answer before you spend money on a website.
I learned this from Bob Bly. If you only differentiate between features and benefits in your marketing efforts, then you are missing out on some serious marketing horsepower.
People see thousands of ads every day. Why should they notice yours? In this post I show you how to make your headlines far more effective, and it will take less than one minute to read
Here is a list of tips for keeping the hard won attention that you’ve grabbed…
In a previous post, I wrote that the #1 rule of marketing is to avoid trying to sell people something they don’t want. Remember, no one is interested in buying your new gizmo or doodad. Then what are they interested in?
Better Health: Does your product make them faster, stronger, [...]
The headline is the advertisement for your advertisement. Does your advertising marketing strategy take this into account? Learn what makes a good headline…and what doesn’t.
